Explore Partex Beverage brands across CSD and Drinking Water — RC, Daily, and MUM.
RC, Daily, and MUM — organized by beverage category and product family.
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RC Cola New Shape
CSD · RC
Selected TVCs, brand films and campaign communication from RC, Daily, MUM and Partex Beverage.
Partex Beverage Ltd. has been consistently recognized for excellence in the beverage industry. Most notably, its flagship drinking water brand MUM won the Best Brand Award for the 12th time in 2020, highlighting its enduring trust and market leadership.
From pioneering PET packaging with RC Cola to delivering pure drinking water through MUM, Partex Beverage continues to set benchmarks in quality and innovation.
Since 1997, Partex Beverage Limited has helped shape Bangladesh’s carbonated beverage and drinking water market through RC, Daily, and MUM.
Partex Beverage Limited (PBL) began its commercial production in the year 1997, as the sole bottler of Royal Crown Cola Co, USA. It was the first beverage brand to enter the Bangladesh market after the commonly known Coke and Pepsi.
PBL started bottling in traditional glass bottles, but soon shifted its beverage products to PET bottles. The company pioneered this packaging format in Bangladesh and captured a strong share of the beverage market. Today, PBL is one of the leading carbonated beverage companies in Bangladesh.
PBL launched MUM drinking water in 2001. The product quickly became a market leader and remains as the strongest and most trusted water brand in Bangladesh.
In 1994, Mr. M. A. Hashem, Chairman of Partex Group, visited an International Trade Exhibition in the US, where he met executives of Royal Crown Cola Co. International. From that meeting, the idea of introducing the RC beverage brand in Bangladesh began to take shape.
After market research by Partex and RC International, Partex Beverage Ltd. was formed in 1996. Mr. Rubel Aziz, one of the pioneers of the RC concept, became Managing Director. The factory was set up in Rajendrapur, 40 km from Dhaka.
The company commenced commercial production on 6 October 1997, and RC was launched in Dhaka on 20 October 1997. This is how Partex Beverage Limited became the sole official bottler of Royal Crown Cola Co. International.
From RC Cola’s launch in Bangladesh to today’s beverage portfolio, the company grew through brand building, packaging innovation and nationwide distribution.
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Senior DGM, OP & Dev.
DGM - Brand
74 Bir Uttam A.K. Khandaker Sarak, Mohakhali, Dhaka - 1212, Bangladesh
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